Challenge:

• Integrate two publicly held companies and establish change management, internal communications, and external brand strategies

Solution:

• Designed enterprise change management strategy to maximize communication and minimize workflow disruption
• Led focus groups of cross-organizational teams to define new enterprise brand messaging and positioning
• Invigorated internal and external constituents with senior executive vision and goals

Results:

• Successfully integrated more than 11,000 employees across North America
• Defined core brand value proposition and go-to-market strategies for $1.3B combined entity