Brand & Business

Macro2 is an innovative brand and business solutions company that accelerates business and government transformation creatively, efficiently, and effectively.

more

Business & Government Transformation

We design the critical strategies that enable business and government to transform into greatness.

Strategic Growth Consulting

Innovative branding, organizational transformation, communications, business development, and marketing strategies that drive business success.

Creative Services

Full-service graphic design, copywriting, and development to capture the hearts and minds of your internal and external stakeholders.

Program Management

Timing, coordination, precision, and professionalism. We take care of the details so that you can take care of business.

Innovation & Integrity

Enterprise strategies that accelerate growth, increase market share, and secure enduring market leadership postions.

Change Management: Merger & Acquisition PDF Print E-mail


Challenge:

  • Integrate two publicly held companies and establish change management, internal communications, and external brand strategies


Solution
:

  • Designed enterprise change management strategy to maximize communication and minimize workflow disruption
  • Led focus groups of cross-organizational teams to define new enterprise brand messaging and positioning
  • Invigorated internal and external constituents with senior executive vision and goals


Results
:

  • Successfully integrated more than 11,000 employees across North America
  • Defined core brand value proposition and go-to-market strategies for $1.3B combined entity
 

Challenges We Tackle



Why Macro2?

Intelligence to lead. Creativity to capture. Experience to endure. See why Macro2 is the right partner to help you succeed.

more

Connect With Us

twitter   linkedin   xing