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Challenge:
- Launch cutting-edge technology solution to the federal government market; expand globally within 12 months
Solution:
- Coordinated cross-organizational working groups to establish single go-to-market brand identity-logo and messaging and positioning
- Designed integrated marketing and communications strategy, website, and collateral
Results:
- Seamlessly prepared and implemented marketing communications strategies under very aggressive timelines
- Secured top media spots including NBC Nightly News, The Wall Street Journal, Washington Post, as well as top trade media
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