Brand & Business

Macro2 is an innovative brand and business solutions company that accelerates business and government transformation creatively, efficiently, and effectively.

more

Business & Government Transformation

We design the critical strategies that enable business and government to transform into greatness.

Strategic Growth Consulting

Innovative branding, organizational transformation, communications, business development, and marketing strategies that drive business success.

Creative Services

Full-service graphic design, copywriting, and development to capture the hearts and minds of your internal and external stakeholders.

Program Management

Timing, coordination, precision, and professionalism. We take care of the details so that you can take care of business.

Innovation & Integrity

Enterprise strategies that accelerate growth, increase market share, and secure enduring market leadership postions.

Leadership PDF Print E-mail

mccarneyStephen McCarney is a brand innovator, communications expert, and business strategist with concentrated expertise in enabling industry and government to accelerate growth and transformation. From entrepreneurial start-up operations to global Fortune 500 companies, Stephen’s branding, marketing, communications, and business development experience spans national and international borders, supporting B2B and B2G expansion for companies with operations in North America, EMEA, and Asia-Pacific.

Passion for Growth. Commitment to Excellence.

Stephen formed Macro2 in 2008 with the mission of re-instilling trust and confidence in government--and the contractors who serve them--by applying innovation and creativity to supporting government transformation. Prior to founding Macro2, Stephen was Acting Director of Serco Inc., where he was responsible for brand management, strategic communications, and enterprise marketing, helping to take the $550M company to more than $1.3B.

Stephen also held a senior management position at a full-service marketing and communications agency, where he specialized in driving business-to-business and business-to-government client growth for global technology leaders such as Booz Allen Hamilton, CA, Cisco, EMC, HP, Intel, Juniper Networks, and Microsoft. Stephen's prior experience includes tenures within commercial and federal not-for-profit organizations, where he supported aggressive brand and business development objectives.

A sampling of Stephen's career highlights include:

  • Developed and implemented innovative marketing tools for the U.S. Army Career and Alumni Program (ACAP), a valued DoD program responsible for the transition and support of military service members and their families from military to civilian life.
  • Directed rapid growth brand positioning for a global software company, exceeding a 25% annual revenue growth target.
  • Designed brand messaging, positioning, and marketing and communications strategy for a groundbreaking alliance of technology industry goliaths--Microsoft, Cisco, EMC, and others--launching a secure information-sharing solution to the U.S. government market.
  • Created and managed a $3.6M marketing and communications strategy for one of the world's largest enterprise software companies, achieving more than 25x ROI.
Learn more about Stephen's professional background and experience.

Stephen's entrepreneurial drive, intuitive nature to make business decisions with integrity, and tireless focus on exceeding customer expectations, have characterized his career. Today, Stephen is channeling his energies towards supporting business and government transformation so that we can all enjoy a stronger and safer America.


 

Challenges We Tackle



Why Macro2?

Intelligence to lead. Creativity to capture. Experience to endure. See why Macro2 is the right partner to help you succeed.

more

Connect With Us

twitter   linkedin   xing